Google Business Profiles ‘Does This Look Right To You’ Verification Emails
Google Business Profiles owners can now confirm or reject user-suggested edits directly from a new verification email that asks, “Does this look right to you?” The notification surfaces the exact change another Maps user has proposed, then gives the business owner a four-day window to mark it as correct or incorrect before it goes live.
What the New GBP Verification Email Looks Like
The email is framed as a quality-control nudge. Its body explains that a Google Maps user noticed some of the information on a Business Profile might be out of date and suggested an update. It then displays the proposed change, in the current case a suggestion to update the business title, and asks the owner to review it for accuracy.
Two response buttons sit at the bottom: “Yes, it’s correct” and “No, it’s incorrect.” The message also sets a clear deadline, asking the owner to share feedback within four days by clicking the link. Google states that owner responses help keep Business Profile updates accurate, framing the feature as a way to keep a listing trustworthy rather than a one-time cleanup.
Why Google Is Reaching Out to Business Owners
Anyone using Google Maps can suggest an edit to a Business Profile, from the business name and category to hours and address details. Most of those suggestions go through quietly, and many business owners never know an edit is sitting in their dashboard waiting for review. The new email pulls that workflow out of the dashboard and into the inbox, where it is far more likely to be seen and acted on within a useful window.
This matters because suggested edits can affect how a business appears in local search and on Maps. An incorrect title, a closed-down category, or a moved address that slips through can mislead customers and drag down the listing’s visibility. By asking owners to verify each change explicitly, Google is trying to close the loop between crowd-sourced updates and verified information from the business itself.
How To Respond to a Suggested Edit Email
The two-button design is meant to make the decision quick. Clicking “Yes, it’s correct” tells Google to apply the suggested update to the live profile. Clicking “No, it’s incorrect” rejects the change and leaves the current listing data in place. Either answer feeds back into how Google weighs future suggestions from the same user and across the profile.
Because the deadline is four days, owners who do not respond leave the suggested edit in limbo. That is better than accepting a bad change, but it is not the same as confirming the listing is accurate. For businesses that depend on local search traffic, a regular check of the suggested edits queue in the Business Profile dashboard remains a good habit alongside the new email channel.
What This Means for Local Search Visibility
Listings that stay accurate tend to perform better in local results, and accuracy depends on someone inside the business actually reviewing changes. The new email lowers the friction of that review by pushing it to the inbox and giving a concrete deadline. For multi-location businesses and small operators alike, responding promptly is a small task with an outsized effect on the data Google serves to searchers.
Tracking how a Business Profile changes over time, including which suggested edits are accepted and which are rejected, also helps a business spot patterns such as repeated spam edits or competitor interference. The new “Does this look right to you?” email is a useful prompt to make that review a routine rather than an occasional chore.
FAQ
What is the Google Business Profiles ‘Does this look right to you?’ email?
It is a notification Google sends to Business Profiles owners when a Google Maps user suggests an edit, such as a change to the business title. The email shows the suggested update and asks the owner to confirm or reject it within four days.
What happens if a business owner does not respond to the suggested edit email?
Google gives a four-day window to click either the “Yes, it’s correct” or “No, it’s incorrect” button. If the owner does not respond, the suggested edit is left unreviewed and the current listing information stays unchanged.
How are suggested edits different from verified edits on a Google Business Profile?
Suggested edits come from any Google Maps user and need owner confirmation to be applied, either through the new email or the Business Profile dashboard. Verified edits are made directly by the profile owner or an authorized manager and go live without an extra review step.
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This article summarizes reporting from seroundtable.com.