Oct 8, 2026

Google Ads Will Auto-Apply Website Promotions to Search and PMax Campaigns on October 12

Google Ads automated promotions feature pulling coupons from a website into campaigns

Google Ads is giving advertisers a hands-off way to surface website offers: starting October 12, 2026, the platform will automatically detect high-quality promotions on landing pages and attach them to eligible Search and Performance Max campaigns. The new behavior, called automated promotions, runs by default and can be turned off in account-level automated assets settings.

What Is Changing

Google Ads has begun emailing advertisers to explain that promotion assets will be applied to campaigns automatically. Once the change goes live on October 12, 2026, the system scans advertiser websites for offers such as coupons and deals, then attaches those promotions to the campaign so users see valid offers in the ad without any manual setup.

The notice Google sent states that the feature “is designed to improve your ad’s performance by providing users with valid offers without requiring any manual setup on your part.” For advertisers, that means promotions on the website can start influencing ad creative without anyone touching the campaign.

Which Campaigns Are Affected

The automatic promotion applies only to:

Search campaigns
Performance Max campaigns
Campaigns with linked location assets
Campaigns that do not already have promotion assets attached

Campaigns outside those categories, and campaigns that already carry manually configured promotion assets, are not affected. The opt-in/opt-out toggle lives in the account-level automated assets section of Google Ads, where advertisers can switch Automated Promotions to Off.

How to Opt Out

The default is on, and Google will enroll eligible campaigns automatically when the change takes effect. To prevent the system from pulling promotions from a website, an advertiser navigates to the account-level automated assets settings, locates the entry labeled Automated Promotions, and selects Off. No other setup step is required.

Why This Matters for Advertisers

Automated promotions remove a manual task that previously required advertisers to enter each coupon, deal, or sale event into the promotion assets interface. With the new behavior, the content of the website itself becomes the source of truth for what appears in ads, which keeps offers consistent between the landing page and the ad creative that points to it.

There is a tradeoff. Because Google reads the website to decide what counts as a promotion, anything that resembles a coupon or deal on a page can be picked up. Advertisers who run seasonal or limited-time offers should review the website pages linked to Search and Performance Max campaigns before October 12, and make sure outdated promotions have been removed so old offers do not resurface in active ads.

Advertisers who already manage promotion assets manually will see no change, since the automatic behavior only applies to campaigns that do not yet carry promotion assets.

Background on Automated Promotions

Google introduced automated promotions earlier, but had not yet notified advertisers at the account level that the system would begin attaching offers on its own. The October 12 communication marks the moment when the feature moves from an opt-in tool to a default behavior for eligible campaigns, with an opt-out path available for advertisers who want to keep promotions manual.

FAQ

What is automated promotions in Google Ads?

Automated promotions is a Google Ads feature that scans an advertiser’s website for high-quality offers such as coupons and deals, then attaches them as promotion assets to eligible campaigns without manual setup.