Google Tests “More From” Titles Above Sponsored Sitelinks
Google is running a small test that places a title reading “more from [advertiser name]” directly above the sitelinks that appear under a sponsored search result, giving users a clearer label for which advertiser owns those secondary links. The test surfaces the advertiser’s name and favicon next to the title, which makes the brand behind a sponsored sitelink block easier to spot at a glance.
What the test looks like
The format adds a short header line above the cluster of sitelink URLs that Google typically displays beneath a top-of-page text ad. That header carries the advertiser’s brand name and the small favicon icon associated with the advertiser’s domain, so the sitelinks are visually tied to the same brand as the headline ad above.
In practice, a searcher who clicks the main sponsored listing and then sees two or three follow-up links below it can read the header and confirm those follow-up links belong to the same company they were about to visit. Without the header, sitelinks under a sponsored result carry no built-in label pointing back to the advertiser.
Why brand visibility in sitelinks matters
Sponsored sitelinks are an optional ad extension. When an advertiser enables them, Google can show up to a few additional destination URLs beneath the main text ad, each pointing to a different page on the advertiser’s site. The extension gives the ad more real estate on the results page and gives the advertiser a way to route searchers to specific landing pages such as pricing, support, or product categories.
Adding a brand label above those sitelinks solves a recurring clarity problem: searchers sometimes hesitate to click a sitelink because they cannot tell, from the URL alone, whether it belongs to the brand they were already looking at or to a different site entirely. A favicon and a “more from” line answer that question before the click happens.
Limited rollout
The test is not showing for every user. It is a small, opt-in style experiment, which means only a slice of searchers on certain sessions, devices, or accounts will see the new sitelink header. Google’s ad testing pipeline routinely runs these small pilots before deciding whether to ship a format to all advertisers, so the absence of the header on most accounts today is expected.
What advertisers get from a labeled sitelink block
For advertisers, the practical value of a “more from [advertiser name]” header sits in plain brand reinforcement. The favicon and the brand name now appear in two places on the same results page: in the main sponsored listing and again above the sitelinks. That repetition builds recognition and reduces the chance a searcher mistakes a sitelink for a link from another brand in the same results view.
Sitelink extensions themselves continue to work as they did before. An advertiser still writes the link descriptions and chooses the destination URLs through standard Google Ads sitelink extension settings, and clicks on those secondary URLs continue to be billed the same way as clicks on the main ad headline.
How to tell if the test has reached an account
Because the change shows up in the live search results page rather than inside the Google Ads interface, there is no toggle to flip and no campaign setting to adjust. Advertisers who want to check whether their sitelinks are now rendering with the “more from” header can search for their own brand terms in an incognito window from a fresh browser session and look beneath any sponsored result that appears.
If the header is present, the advertiser’s favicon will sit to the left of a short label that includes the brand name. If the header is not present, the sitelinks will render in the older unlabeled format that has been standard for years.
What changes if Google ships the format
If Google decides to ship the labeled header to all advertisers, the main visible change is a small brand reinforcement inside the ad block. Searchers see who owns the sitelinks before they click, and advertisers get a second appearance of their favicon and name on the results page.
The change does not alter ad rank, does not add a new bidding option, and does not change how sitelink performance is reported in the Google Ads dashboard. Sitelink click and conversion metrics continue to roll up into the parent campaign the same way they do today.
Rank tracking for ads, including whether sitelinks render with or without the new header, is a useful side check during a test like this. Tools that audit a site’s visibility across search engines can record how a sponsored block actually appears on the page, which helps an advertiser notice when a format change has reached their account.
FAQ
What is the new “more from” header above sponsored sitelinks?
It is a small test by Google that adds a title line reading “more from [advertiser name]” above the sitelinks shown beneath a top-of-page text ad. The header also includes the advertiser’s favicon.
Do advertisers need to opt in to the test?
No opt-in step has been announced. The test is being shown to a limited group of searchers, so an advertiser cannot request the new format through Google Ads settings.
Does the new header change how sitelinks are billed?
No. Clicks on sitelinks continue to be billed the same way as clicks on the main ad headline, and reporting inside Google Ads is unchanged.