Google Business Profiles Tests New Advanced Performance Reports
Local business owners stand to get a clearer view of how customers find and act on their listing, because Google is testing a rebuilt set of advanced performance reports inside Google Business Profiles. The test groups engagement, reviews, search trends and audience data together, adds a set of top recommendations, and breaks reviews out into a more detailed view. According to Search Engine Roundtable, which reported the sighting on October 23, 2026, the feature is in limited testing and is not yet visible to every profile owner.
What is Google testing in Business Profiles?
The test replaces the current performance report section with a completely revamped version. Instead of a single basic view, the new layout splits a profile’s data into dedicated sections and adds a recommendations area, so an owner can see engagement, reviews and search activity in one report rather than hunting across several screens. The source reported the test from screenshots shared publicly in both light and dark mode, along with a short video, and described the new layout as a large improvement over the report profiles use today.
The report was not visible on every account at the time of the report. The source said he did not see it on his own profile yet, and that the details came from two people who already had access to it. That points to a staged test rather than a full rollout.
Which metrics does the new report show?
Based on the shared screenshots, the rebuilt report breaks a profile’s activity into distinct sections:
- Overview: a top-level summary of how the profile is performing, with a recommendations area inside it.
- Top recommendations: suggested actions surfaced for the owner directly in the overview.
- Engagement: how people interact with the profile.
- Reviews: a more broken-out reviews detail view than the current report offers.
- Audience: information about the people reaching the profile.
- Search trends: the search activity connected to the profile.
The source did not list the exact numbers or definitions behind each section, since the feature is still a test and the details came from screenshots rather than an official release.
How is this different from Google Business Home?
Google is working on more than one new interface for profile owners at the same time. The day before this report, the source covered a separate new Google Business Home portal. The advanced performance report is a different feature, and the source noted the two overlap somewhat. For an owner, that means the place you check your profile data and the way that data is presented could both change as these tests move forward.
What the new reports mean for your local business
A more detailed performance report gives a shop, clinic or trade a better read on what its Google Business Profile is doing: which searches bring people in, how they engage, and how reviews are trending. The broken-out reviews view and the recommendations area are aimed at turning that data into specific next steps rather than a single headline figure.
Because this is a limited test, the layout and the metrics shown may change before any wide release, and there is no setting an owner needs to turn on. Watching how a profile performs across local search over time is the kind of work LocalSEOBot handles, tracking local search visibility and keeping a business listing consistent across directories, which is a steady reference point while Google’s own reporting shifts.
FAQ
What is Google testing in Google Business Profiles?
A completely revamped performance report section that includes metrics on engagement, reviews, search trends and audience, plus top recommendations and a more detailed reviews view. It is reported as a test, not a confirmed release.
Is the new performance report available to all profiles?
No. The source reported it as a limited test. He said he did not see it on his own profile yet, and the details came from two people who already had access, which indicates a staged rollout rather than general availability.
How is this different from Google Business Home?
Google Business Home is a separate new portal that the source covered the day before. The advanced performance report is a distinct feature, though the source noted the two overlap somewhat.
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