Google Tests Blue ‘More’ Link in Shopping Product Results
A small interface change in Google Search is making the “More” link inside Shopping product grids far easier to spot. Google is testing a blue highlight color on that link, turning it from a plain text cue into a prominent call to action when multiple retailers stock a product.
What is changing in the Shopping results
In the standard layout, free product listings show “& more” as plain text beneath the row of merchant results. There is no color or weight that separates it from the surrounding copy, so shoppers often miss it. In the new experiment, that same link appears with a blue background, matching the visual language Google uses for primary actions elsewhere on the search page.
a shopper scanning a product grid now sees a blue indicator showing that more sellers carry the item, and one click reveals those sellers. For retailers and merchants, the blue treatment also makes the link to additional results stand out more.
How the test was spotted
The blue “More” label was first spotted in product grids where several retailers advertise the same product. A search marketing observer noticed the prominent “More >” label, screen captured it, and posted it to X along with SERPalerts. The description noted that the new color is designed to highlight when additional retailers are advertising a product beyond the ones already shown.
The same observer pointed out that, under the current design, free listings display with the “& more” text when multiple retailers stock an item, which is less visible than this experiment. In other words, the change is a deliberate push to make that extra inventory of sellers easier to find.
Why this matters for merchants and SEOs
Shopping placements in Google Search are highly competitive, and small visual changes like a blue button-style link can shift click-through rates. A blue button-style link draws the eye more than plain text.
- Some shoppers tap through to see the full list of retailers, increasing the number of merchants that can earn a click from a single product query.
- Retailers shown in the expanded “More” view are more likely to receive clicks that were previously hidden behind a small text link.
- Advertisers using Shopping campaigns now appear alongside a more prominent free-listing pathway, making product feed quality and merchant relevance signals more important.
How to check whether the test is live for your queries
The test has only been spotted in limited sessions so far and is not yet confirmed as a broad rollout. To see it for yourself, try product searches on Google from multiple browsers, devices, and signed-out sessions. Look for a product grid with several retailers, then watch the link beneath the merchant row.
- Search for branded product terms where multiple merchants list the same SKU.
- Compare the grid across Chrome, Safari, and a mobile browser to surface different test buckets.
- Clear cookies or use an incognito window, since Google often splits UI experiments by session.
Because Google rotates these visual tests, the blue link may appear on some queries and not others, even within the same session.
What this tells us about Google’s Shopping direction
Google has spent the last several years expanding free Shopping listings on the main search results page, layering them next to, and in some cases above, paid Shopping ads. Giving the “More” link real visual weight is consistent with that direction. It nudges users toward the free, multi-merchant view, where every eligible retailer has a shot at the click rather than only the top bidders.
For brands, the practical takeaway is that optimizing a Merchant Center feed, keeping pricing and availability accurate, and earning strong product review signals matters more than ever. The path from a blue “More” button to a product page is now one tap shorter to notice.
FAQ
What is the Google Shopping ‘More’ link test?
Google is testing a blue highlight color on the “More” link inside Shopping product grids, so it stands out instead of appearing as plain “& more” text.
Why is Google coloring the ‘More’ link blue?
The blue highlight is meant to draw shopper attention to the fact that additional retailers carry the product beyond the merchants already shown in the grid.
How can I see the blue ‘More’ link in Shopping results?
The test is limited, so try product searches in different browsers, devices, and signed-out sessions. Look under the merchant row in a product grid for a blue “More >” label instead of the usual “& more” text.