What does the new AI Search performance report in Google Search Console show?

It shows how often pages appear in AI Overviews, AI Mode, and Discover, including impressions, clicks, average position where applicable, and the exact queries that triggered them.

How does Google Business Profile now work with Google Analytics 4?

A direct integration links a verified Google Business Profile to a GA4 property, surfacing direction requests, phone calls, website clicks, and triggering queries as GA4 events alongside web and Maps activity.

Why does the report matter given how many searches end without a click?

SparkToro found 58.5 percent of Google searches ended without a click in 2024, and Ahrefs found AI Overviews appeared in 8.9 percent of results in its million-keyword study, making previously invisible AI visibility measurable for the first time.

Jun 14, 2026

Google Search Console Adds an AI Search Report for AI Overviews and Discover

Google has rolled out an AI Search performance report inside Google Search Console that surfaces impressions, clicks, and queries for AI Overviews, AI Mode, and Discover. Separately, Google Analytics 4 now pulls Google Business Profile interactions natively, turning previously invisible AI and local traffic into measurable data.

Why it matters

The line between search and content distribution is dissolving. AI Overviews and AI Mode answer questions by pulling from blog posts, profiles, and listings, often without sending a click. In 2024, SparkToro’s analysis of billions of queries found that 58.5 percent of Google searches ended without a click. Ahrefs found that AI Overviews appeared in 8.9 percent of search results in a million-keyword study, a number that has grown as Google expands its AI capabilities.

For content owners, this means your work is increasingly served as an answer rather than a ranked link. A well-built explainer or a maintained Business Profile can shape a decision straight from the results page. Until now, measuring that influence was guesswork. Google’s new tooling closes the gap.

What is new

Business Profile data in GA4

Google enabled a direct integration that links a Google Business Profile to a GA4 property. Once connected, the profile’s metrics, including direction requests, phone calls, website clicks, and the queries that triggered the listing, appear as GA4 events. The result is a single analytics surface where local listing performance, web activity, and Maps interactions can be analyzed together. Setup lives in the GA4 admin panel under Data Streams and requires a verified Business Profile.

The AI Search performance report

The bigger headline for content teams is the new AI Search tab inside Google Search Console. It shows how often your pages appear in AI Overviews, AI Mode, and Discover, complete with impressions, clicks, average position where applicable, and the exact queries that triggered them. For the first time, you can see which of your blog posts, landing pages, and other content are being used as a source for Google’s AI-generated answers. Google’s Search Central blog describes the report as designed to help sites understand how their content performs across AI-powered search experiences.

The AI Search performance report shows how your content appears in AI Overviews, AI Mode, and Discover, including impressions, clicks, and the queries that triggered them. Google Search Central Blog, February 2026.

Beyond Google’s own tools, third-party platforms are emerging to help brands find content gaps where AI answers are pulling from competitors instead of from them. By analyzing the intents behind AI-generated responses, these tools help teams build content plans that target the questions AI is already answering.

Underpinning all of this is Google’s broader move toward autonomous AI agents that act on a user’s behalf, surfacing content, comparing options, and taking action with less manual searching. As those agents become mainstream, having content that is structured, fresh, and semantically clear stops being optional.

The numbers

58.5 percent of Google searches ended without a click in 2024, per SparkToro’s zero-click study.
8.9 percent of search queries showed an AI Overview in Ahrefs’ million-keyword analysis, with later studies showing the rate rising as AI Mode rolls out.
Google Business Profile now feeds GA4 with events for direction requests, calls, and website clicks.
The AI Search report tracks impressions, clicks, and queries across AI Overviews, AI Mode, and Discover inside Search Console.

What comes next

Google’s roadmap points toward deeper AI integration across search and maps. AI Mode is likely to claim more query types, while Discover keeps evolving into a personalized feed pulled from across the open web. Personal AI agents, from Google or elsewhere, will increasingly read a brand’s full online presence and recommend it mid-conversation. The tutorial you posted, the FAQ you wrote, and the profile you maintain could all become part of an agent’s answer set.

The convergence will not stop with Google, either. Expect other platforms to blend their own signals into AI-generated experiences, which makes cross-platform consistency more important than ever.

What to do about it

If you manage a brand’s local presence, link the Google Business Profile to GA4 and pair it with the AI Search report in Search Console. You may be surprised which pages are feeding AI Overviews and Discover. With zero-click behavior continuing to climb, content has to be optimized for how AI reads and summarizes a brand, not just for how it ranks. The tools to measure that are now live. The fastest way to start is to open the new reports, find which content already surfaces in AI answers, and double down on the structure and accuracy that put it there.

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