Google Business Profile now lets owners review and remove automated updates
Google has rolled out a new “Collected info” tab inside Google Business Profile that gives business owners direct control over the details Google’s automated assistant pulls from phone, chat, text, or WhatsApp conversations and then writes back to the listing. Owners can now see exactly what was collected, when, and from what source, and they can delete any entry that does not match reality.
What the Collected info tab does
The tab appears under Edit profile in the Business Profile dashboard and shows every piece of information Google gathered through its automated outreach calls and messages. Each entry includes the source of the data and the date it was collected, and the information stays in the original language it was provided in.
A notice inside the tab explains the purpose: “This info was collected in phone or chat conversations with your business. It’s used to match your business with customers looking for services like yours.” From there, owners can review each item and choose to delete what is wrong.
Why it matters for business owners
Google regularly updates business details automatically, and automated systems can sometimes get those updates wrong. A wrong business hours entry, a mismatched service category, or an outdated phone number can quietly push a profile down in local search and push customers to a competitor. Until now, owners had limited ways to undo an automated change without contacting support or rewriting the field manually.
The Collected info tab closes that gap. Deleting a wrong entry removes it from Google’s records, although the support documentation notes that deleting collected information does not change other details already on the Business Profile.
Availability and limits
Google flags the feature as available for select regions, languages, and business categories, so it may not appear for every account yet. When it does appear, the workflow is:
- Open the Business Profile.
- Select Edit profile, then Collected info.
- Review each entry for accuracy and check its source and date.
- Select Delete on any entry that is wrong.
Google will still reach out occasionally using automated calls, texts, or WhatsApp messages to the verified phone number on the profile to confirm business info, and any response can be used to update the listing.
How to keep an eye on this going forward
Treat the tab as a regular check, not a one-time fix. Automated callers can add or refresh entries between major updates to hours, services, or seasonal offerings, so a once-a-month review is enough for most small businesses and a weekly check is reasonable for profiles that change often. Pair the manual review with a broader audit of how the listing shows up to search engines, since the same accuracy standard should apply across every field a customer could read. Tools such as BizScoreAI show what a business’s listing looks like to AI search and surface inconsistencies that automated edits tend to introduce.
FAQ
What is the Collected info tab in Google Business Profile?
It is a new tab inside the Edit profile section of Google Business Profile that lists every detail Google’s automated assistant gathered from phone, chat, text, or WhatsApp conversations with the business, along with the source and date of each entry.
Can business owners delete incorrect information collected by Google?
Yes. The tab lets owners select Delete on any entry that is inaccurate. Deleting removes the information from Google’s records but does not change other details already on the Business Profile.
Is the Collected info tab available to every business?
No. Google states the feature is currently available for select regions, languages, and business categories and may not appear for all users.
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