Retailers could soon have shoppers land directly on their own product pages from Google Search. Google is testing a change where clicking a free product listing in the search results sends the shopper straight to the merchant or retailer website, rather than opening the side panel overlay that shows the same product across multiple sellers.<\/p>\n
In the current experience, clicking a product result in the search grid opens an overlay. That side panel presents details about the product along with several retailers offering it, keeping the shopper inside Google while they compare options. The test replaces that behavior for product grid free listings: a click now takes the shopper directly to the product page on the seller’s own site.<\/p>\n
This applies to the product and shopping results that appear within Google Search. Google had already tried the direct-link approach inside Google Shopping in June, and it is now running the same test in the core web search results.<\/p>\n
With the change, a shopper who clicks a product grid free listing skips the overlay that would normally display multiple retailers. Instead the click resolves to the individual product page on the retailer’s website. The description of the test notes that clicking product grid free listing results takes the shopper directly to the product page, rather than showing the product overlay experience with its list of sellers.<\/p>\n
A direct link puts the shopper on the retailer’s own product page in a single click, on the seller’s site where the checkout, product content, and branding live. That removes the comparison step where the same item is shown alongside competing sellers. For a merchant listing in the product grid, the path from search to their page becomes shorter and more direct.<\/p>\n
Because this is a test rather than a full rollout, the behavior may appear for some shoppers and not others, and Google can adjust or end it. Retailers appearing in Google product listings can watch for the difference between a click that opens the multi-retailer overlay and one that loads their product page directly.<\/p>\n
Google is testing linking product and shopping results within Google Search directly to the merchant or retailer website, instead of opening a side panel with product details and multiple retailers.<\/p>\n
Yes. Google tested linking directly to the merchant site within Google Shopping in June, and it is now testing the same behavior in the core web search results.<\/p>\n
In the standard experience, clicking a product result opens an overlay side panel showing more details about the product along with several retailers that sell it, rather than sending you straight to one seller’s page.<\/p>\n