{"id":1831,"date":"2026-10-25T12:28:54","date_gmt":"2026-10-25T12:28:54","guid":{"rendered":"https:\/\/localseobot.ai\/blog\/google-business-profile-review-appeals-delayed-again\/"},"modified":"2026-10-25T12:28:55","modified_gmt":"2026-10-25T12:28:55","slug":"google-business-profile-review-appeals-delayed-again","status":"publish","type":"post","link":"https:\/\/localseobot.ai\/blog\/google-business-profile-review-appeals-delayed-again\/","title":{"rendered":"Google Business Profile Review Appeals Delayed Again"},"content":{"rendered":"
Updated October 25, 2026 at 8:28 AM ET<\/em><\/div>\n

If you are waiting on Google Business Profile review appeals, your submitted case is still in the queue and needs no action from you right now. Google has confirmed that review appeal processing times are extended because of a high volume of appeals, and it has not published a date for clearing the backlog. The notice appeared in the Google Business Profiles Help forum and was reported by Search Engine Roundtable.<\/p>\n

What happened<\/h2>\n

According to Search Engine Roundtable, Dan Boguslavsky from the Google team posted in the Google Business Profiles Help forum<\/a> that, "Due to high volume of review related appeals, processing times are currently extended." He wrote that the team is "working diligently to process all cases" and added, "As of this time, we cannot provide a specific response timeframe for pending cases." The post went up the previous Friday, and there is no estimated time for when the appeals will be cleared.<\/p>\n

Are you affected?<\/h2>\n

This reaches any business owner with an open review appeal on a Business Profile, whether the appeal asks Google to restore reviews that dropped off a profile or to remove reviews reported as inappropriate. Google has not listed how many profiles are affected or how far behind the queue is. You can check the status of your review removal appeal through Google’s appeal status tool, and Google points owners to its guidance on missing and delayed reviews and on reporting inappropriate reviews. Google has not said when pending cases will be resolved.<\/p>\n

What to do now<\/h2>\n
    \n
  1. Leave your submitted appeal in place. Google says that once an appeal is submitted, you do not need to do anything further.<\/li>\n
  2. Do not file a duplicate appeal. Google specifically asks owners not to create a second appeal for the same case.<\/li>\n
  3. Check the status of your review removal appeal using Google’s appeal status tool.<\/li>\n
  4. Keep your case number and any confirmation emails from Google so you can reference them if you follow up.<\/li>\n
  5. Read Google’s help pages on missing and delayed reviews and on reporting inappropriate reviews for the current policy.<\/li>\n<\/ol>\n

    Has this happened before?<\/h2>\n

    Review appeal delays have come up before. Search Engine Roundtable notes that Google also reported review appeal delays in December and in March 2025, so an extended queue is not new. The current notice repeats the same guidance: submitted appeals are in process, and duplicate appeals are not needed.<\/p>\n

    Some owners have reported a related problem in the same help forum: reviews that disappear after a profile is reinstated. In one case<\/a>, a business owner wrote that more than 200 reviews vanished after a suspension was lifted through live video verification. Google confirmed by email that most of the reviews were approved for reinstatement, with a few excluded for policy violations, but the owner reported that weeks later the reviews were still not visible on Maps or Search despite several follow-ups.<\/p>\n

    Catching a drop like that early depends on checking your profile regularly. Tracking local search visibility and keeping a business listing consistent across directories is what LocalSEOBot<\/a> monitors.<\/p>\n

    FAQ<\/h2>\n

    Why are Google Business Profile review appeals delayed?<\/h3>\n

    Google says processing times are extended because of a high volume of review related appeals. The Google team posted that it is working to process all cases but could not give a specific response timeframe for pending appeals.<\/p>\n

    Do I need to resubmit my review appeal?<\/h3>\n

    No. Google says once an appeal is submitted you do not need to do anything further, and it specifically asks owners not to create a duplicate appeal for the same case.<\/p>\n

    When will Google clear the review appeal backlog?<\/h3>\n

    Google has not given a date and said it cannot provide a specific response timeframe for pending cases. Google reported similar review appeal delays in December and March 2025.<\/p>\n

    Related coverage<\/h2>\n
      \n
    • What 1.8 million Google Business Profiles reveal about local SEO success – LocalSEOBot<\/a><\/li>\n<\/ul>\n

      BizScoreAI<\/h2>\n

      \"BizScoreAI,<\/a><\/p>\n

      BizScoreAI scores how visible a business is to AI search and shows what its listing looks like to the engines people ask. Open the business directory<\/a>.<\/p>\n