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<\/a><\/p>\nSEOScanPro’s AI visibility report runs a full technical audit of a site and shows the measured result behind every check. Open the AI visibility report<\/a>.<\/p>\n
Microsoft Bing is testing a new label, AI Mode, in place of the Copilot tab inside Bing Search, adopting terminology that Google has used for its own AI search interface. The change affects how the search tab is named when users move between standard web results and the AI-powered results panel inside Bing.<\/p>\n
The Copilot tab in Bing Search is being relabeled as AI Mode in at least one test version of the search results page. Microsoft already runs an AI-driven results feature inside Bing; the test swaps the public-facing name of the tab that hosts those results.<\/p>\n
The move mirrors a naming pattern Google established with its own AI Mode inside Google Search. Microsoft’s own AI responses feature at the top of Bing results has previously been called Copilot, and the tab that gives users direct access to that experience has also been branded Copilot until now.<\/p>\n
Tab labels in a search engine are small but they shape how people reach different result types. A user who learned to click the Copilot tab to get AI answers may need to look for a new label. A user who already recognizes AI Mode from Google could find the Bing tab more familiar once it carries the same name.<\/p>\n
For brands and SEO teams, the underlying ranking surfaces and result formats are what drive visibility, not the tab name itself. Still, a renamed tab can affect click-through patterns if users search for instructions, screenshots or help content that references Copilot by name.<\/p>\n
This is not the first time Bing has reached for a label already in wide use on Google. Bing also tested using the name AI Overviews, the term Google chose for its AI-generated summaries, instead of branding the same Bing feature as Copilot.<\/p>\n
Taken together, the two tests suggest Microsoft is willing to put Google’s product language on Bing’s interface when it helps users recognize the feature faster. The underlying Bing technology behind the tab has not been described as changed by this test; only the label has moved.<\/p>\n
The label is a test, not a permanent rename across all Bing users. Standard web results, ads, maps and other Bing surfaces in the test screenshots still carry their usual Microsoft branding. The change is confined to the search tab that leads to the AI-style results.<\/p>\n
Search interface changes affect which surfaces compete for clicks, and a renamed tab can briefly confuse returning users. A tool that maps rank position across a service area, such as SEOScanPro’s GEO Grids, makes it easier to see where a business shows up across the result types a search engine actually surfaces, including AI-style panels.<\/p>\n
Microsoft is testing renaming the Copilot tab inside Bing Search to AI Mode, the same label Google uses for its AI search experience.<\/p>\n
The change is currently a test and is not confirmed as a permanent rename. It appears in at least one test version of the Bing results page.<\/p>\n
Yes. Bing previously tested using the name AI Overviews, Google’s label for AI-generated summaries, in place of its own Copilot branding for the AI responses at the top of Bing results.<\/p>\n
SEOScanPro’s AI visibility report runs a full technical audit of a site and shows the measured result behind every check. Open the AI visibility report<\/a>.<\/p>\n<\/a><\/p>\n