A publisher who runs an image-heavy site, such as a product catalog or a recipe gallery, is most likely to see meaningful volume here. Text-first publishers can still check, but the segment may be thin.<\/p>\n
What is not in the report yet?<\/h2>\n
Click and query data are still absent from the Generative AI performance report, so generative surfaces remain a partial picture for now. For multimodal specifically, the absence of query strings is the main gap. The report shows that a page appeared for an image-based lookup, and how often, but not what words the user typed or the visual content of the image that triggered the result.<\/p>\n
How to find the filter in Search Console<\/h2>\n
Open the Performance report for any verified property, locate the search type filter at the top of the chart, and switch from the default view to Web. The dropdown now lists two choices: “Text-based” and “Multimodal.” Selecting “Multimodal” updates the chart and table to show only image-driven impressions and clicks. The data can be exported through the standard Export button for use in external analytics tools.<\/p>\n
Why this is useful for site owners<\/h2>\n
Until now, a publisher had no way to confirm which pages were surfacing for image-first searches, or how often. That gap made it hard to judge whether investing in clean product photography, alt text, and structured image metadata was actually paying off in Search. The Multimodal filter closes that loop by giving a direct count of appearances and clicks from the image-driven entry points.<\/p>\n
For local businesses in particular, this also matters. Lens is increasingly used to identify storefronts, products on a shelf, and landmarks, so consistent imagery across a business profile and on-site pages can directly affect how often a listing appears for those lookups. Tracking which pages win impressions in this new filter is a clean way to measure that work.<\/p>\n
When the data starts appearing<\/h2>\n
The integration of multimodal search data began rolling out globally on the day Google announced the feature. A site will only see numbers once it has received traffic from one of the supported image-search surfaces. Until then, the chart will simply show no data for the new filter.<\/p>\n
FAQ<\/h2>\nWhat is the Multimodal filter in Google Search Console?<\/h3>\n
The Multimodal filter is a new option inside the Performance report that isolates web traffic triggered by image-based queries. It separates those impressions and clicks from the standard text-based web results, and covers traffic from Google Lens, Circle to Search on Android, image uploads to Google Search, and the Chrome right-click “Search this image” feature.<\/p>\n
Why are no queries shown when the Multimodal filter is selected?<\/h3>\n
Multimodal searches rely on images rather than typed words, so Google does not surface a text query string for this traffic. The queries dimension is hidden when the filter is active, while impressions, clicks, and pages remain visible.<\/p>\n
Was multimodal traffic counted in the Web report before the new filter launched?<\/h3>\n
No. According to Google, the image-driven impressions were not included in the previous web counts at all. Sites that saw impressions dip around mid-September were seeing the same traffic split out into a new segment, not a drop in visibility.<\/p>\n
Related coverage<\/h2>\n\n- Google Search Console Links Report Not Updated In A Month – LocalSEOBot<\/a><\/li>\n
- Google Search Console Indexing Report Missing June 2026 Data – LocalSEOBot<\/a><\/li>\n
- Weekly Search News Recap: AI Local Results Slop, Google AI Home Page Buttons, and Meta Building a Search Engine – LocalSEOBot<\/a><\/li>\n<\/ul>\n
SEOScanPro<\/h2>\n
![\"SEOScanPro,](\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\")
<\/a><\/p>\nSEOScanPro has the Search Console analytics view, which runs a full technical audit of a site and shows the measured result behind every check. Open the Search Console analytics view<\/a>.<\/p>\n
SEOScanPro<\/h2>\n
SEOScanPro has the Search Console analytics view, which runs a full technical audit of a site and shows the measured result behind every check. Open the Search Console analytics view<\/a>.<\/p>\n![\"SEOScanPro,](\"https:\/\/seoscanpro.ai\/shots\/og-home.jpg\")
<\/a><\/p>\n